Waratah to market Moipu products 


Waratah sign a co-operation agreement with Moisio Forest Oy to market Moipu products in Europe and the Asia Pacific

Waratah and Moisio Forest Oy, a Finland-based forest machine attachment and accessory manufacturer, have signed a co-operation agreement for sales, marketing and distribution of Moipu branded products.

Waratah will begin marketing and selling the well-known Moipu energy wood solutions through its global distribution network primarily in Europe and Asia-Pacific, with some sales in other global markets. Moipu products sold through Waratah dealers will be supported by Waratah dealers and field teams, with spare parts available through Waratah’s distribution network.

“With the addition of the Moipu brand, we’ve added new solutions to our portfolio, which will help our customers get more products for their forestry operations, plus they have the added benefit of our extensive dealer and field team for parts and support,” said Markku Ojanie-mi, manager, Waratah distribution Europe, Russia, South America, and Japan.

Moisio Forest Oy will continue to sell products jointly with Waratah in Nordic and Baltic countries as well in the UK and Ireland. The new collaboration will expand the Moisio Forest Oy distribution as well the Waratah portfolio.

“We are very pleased with this co-operation. Waratah has a strong, worldwide sales and support network that gives us access to many new market areas without the need to invest in our own dealership network,” said Petrus Moisio, CEO, Moisio Forest Oy. “The partnership between our brands will not only drive sales but also allow us to provide more solutions to our customers.”

Moipu energy wood heads were first built in the 1990s and have proven to serve customers in many applications, including energy wood harvesting, early thinning, roadside cleaning, rail side cleaning and riverbank cleaning. Moipu products are designed to be installed on practically any carrier and most of the products operate without a control system or electricity. Compatible carriers include forwarders, harvesters, excavators, timber trucks, or any carrier with a crane and suitable hydraulic oil flow.

“We are proud to offer our customers a wide variety of harvester heads, processor heads, forestry cranes, grapples and control systems – this new agreement allows us to continue expanding on that product offering to provide solutions for energy wood harvesting,” Ojaniemi said.

Distribution of Moipu branded products will begin in Europe. During the transition, customers from anywhere in the world are free to contact their Waratah dealer or Moisio Forest Oy directly.

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