Mack Trucks Launches Innovative Virtual Live Tour Experience for Truck Buyers
Mack Trucks today announced the launch of the Mack Live Tour digital experience, offering prospective buyers a personalized, virtual truck exploration from the comfort of their home or office. Brian Wright, Mack Trucks product specialist, gives a virtual tour of the Mack Anthem® model, showcasing how the Live Tour experience brings the truck’s features directly to potential customers.
Mack Trucks today announced the launch of the Mack Live Tour digital experience, offering prospective buyers a personalized, virtual truck exploration from the comfort of their home or office. As the first OEM to offer this type of experience, Mack connects buyers directly with dedicated product specialists who provide comprehensive, one-on-one virtual tours of its truck models.
“The Mack Live Tour demonstrates our commitment to meeting customers where they are, providing unprecedented access to our product line while respecting their time and convenience,” said Jonathan Randall, president of Mack Trucks North America. “This approach allows us to showcase our trucks’ features and capabilities in a manner that is most convenient for the potential customer—all in an interactive way.”
During each 30-minute session, segment-specific product specialists guide customers through detailed tours tailored to their interests. The platform features a one-way video format, allowing customers to view the specialist’s perspective while maintaining the customer’s privacy. Participants can communicate through either audio or chat options.
Product specialists provide insights into the selected truck model’s exterior and interior features, with customers directing attention to the details that matter most to their operations. This approach focuses on information and answers, ensuring a pressure-free environment for customer decision-making.
-
That’s a remarkable amount of work hours for a single machine, the Norcar 600 owned by Erkki Rinne is taken well care of, it even has the original Diesel engine.
-
Kieran Anders is a forestry contractor working in the lake district. His work involves hand cutting and extracting timber using a skidder and tractor-trailer forwarder.
-
It is not possible to eliminate chain shot, but there are simple steps that can be taken to reduce the risk.
-
Arwel takes great pride in the fact that the mill has no waste whatsoever, “the peelings are used for children’s playgrounds, gardens and for farm animals in barns in the winter and the sawdust has multiple uses in gardens and farms as well.
-
Timber hauliers need to encourage young blood in, and also look after the hauliers we have, we need make the sector a safe and positive place to work.
FIND US ON
Related Posts
The program is currently available to qualified buyers in the United States and Canada. Interested parties can learn more and schedule their personalized virtual tour by visiting https://www.macktrucks.com/live-tour/.
Dedicated to durability, reliability and meeting the needs of customers, Mack Trucks has provided purpose-built transportation solutions for more than a century. Today, Mack is one of North America’s largest producers of heavy-duty trucks, and Mack® trucks are sold and serviced through an extensive distribution network in more than 45 countries. Mack trucks, diesel engines and transmissions sold in North America are assembled in the United States. Mack manufacturing locations are certified to the internationally recognized ISO 9001 standard for quality, ISO 14001 standard for environmental management systems and ISO 45001 standard for health and safety management systems. Mack is also a proud sponsor of Share the Road, an American Trucking Associations public information campaign aimed at enhancing the safety of our nation’s roadways.
Mack Trucks is part of the Volvo Group, which is driving prosperity through transport and infrastructure solutions, offering trucks, buses, construction equipment, power solutions for marine and industrial applications, financing and services that increase customer uptime and productivity. Founded in 1927, the Volvo Group is committed to shaping the future landscape of sustainable transport and infrastructure solutions. The Volvo Group is headquartered in Gothenburg, Sweden, employs about 104,000 people and serves customers in almost 190 markets. In 2023, net sales amounted to about $52 billion. For more information, please visit www.volvogroup.com.
Forest Machine Magazine is written and edited by a forest professional with over 40 years hands on experience. We are dedicated to keeping you informed with all the latest news, views and reviews from our industry.
#homeoflogging #writtenbyloggersforloggers #loggingallovertheworld
