Ponsse's Operating Profits set to rise in 2025

Ponsse’s Operating Profits are set to be higher in 2025 than they were in 2024

Ponsse CEO, Juho Nummela provides feedback on Ponsse’s Operating Profits for 2024. Modest financial development characterised 2024. Financial uncertainties also extended to Ponsse, and the market situation remained challenging throughout the year. Order intake was fairly weak during the first part of the year but improved in the latter half, driven by the busy exhibition season. In the last quarter of the year, the order flow was reasonable in relation to the situation,

80,000 Hours

That’s a remarkable amount of work hours for a single machine, the Norcar 600 owned by Erkki Rinne is taken well care of, it even has the original Diesel engine.
Kieran Anders Forestry

Kieran Anders is a forestry contractor working in the lake district. His work involves hand cutting and extracting timber using a skidder and tractor-trailer forwarder.
Promoting safety in the workplace

It is not possible to eliminate chain shot, but there are simple steps that can be taken to reduce the risk.
Glasfryn Fencing and Sawmill

Arwel takes great pride in the fact that the mill has no waste whatsoever, “the peelings are used for children’s playgrounds, gardens and for farm animals in barns in the winter and the sawdust has multiple uses in gardens and farms as well.
Keeping Timber Hauliers Safe

Timber hauliers need to encourage young blood in, and also look after the hauliers we have, we need make the sector a safe and positive place to work.

FIND US ON

Difficulties in the key drivers of Ponsse’s – the sawmill and chemical forest industries – were reflected in forest machine sales. Ponsse’s customers’ investment decisions slowed down. While inflation calmed down, the geopolitical situation caused significant uncertainties in the markets. Interest rates remained fairly high in some market areas. At the same time, the decreased purchasing power affected private consumption, and construction volumes were very modest in Europe in particular. Demand for wood was still reasonably high, and in general, Ponsse customers were kept busy throughout the year. Ponsse’s maintenance services performed well in the uncertain situation, providing customers with excellent services globally.

At Ponsse, 2024 was a year of major changes, as the company’s operating model underwent significant updates. A shift to a global organisational structure and reporting lines is a key part of the new operating model, which was adopted on 1 June 2024. This change supports even better customer service, strengthens competitiveness, increases cost effectiveness, and improves operational efficiency through shared practices. The new operating model enables a customer-driven organisation, focused on sales and maintenance services. This change is important for Ponsse’s long-term development. The aim was to plan the operating model respecting the company’s values and culture, and its implementation will continue.

Ponsse’s factory in Vieremä performed well in 2024. There were no problems with the availability of parts, and the factory stayed on schedule throughout the year. As the challenging market situation weakened the company’s order books and the order books were spread over a longer period, the factory’s operations had to be adjusted at the end of the year. However, considering the situation, the number of machines manufactured during the year was relatively good, driven by successful sales during the second half.

Economic uncertainty is expected to continue and affect demand for forest machinery. The current operating environment is reflected by trade policy, the geopolitical situation and economic uncertainty in the countries where we operate. Ponsse will focus on strong customer service and improve their efficiency by introducing consistent and cost-effective practices in line with their new operating model. Their investments will continue, with a deliberate focus on new products and digital services, the service network, the Vieremä factory and sustainability