In 2024 alone, more than 20 new machines were delivered. Currently, Ponsse represents about 35% of the forest machine market in Brazil.
Ponsse completes 18 years in Brazil in May and celebrates the anniversary by celebrating more than 500 pieces of equipment, including heads, harvesters and forwarders, delivered in the country during this period. In the first quarter of 2024 alone, approximately 20 new Ponsse machines have been delivered to customers and are already working in the country’s cultivated forests.
The company, which began its activities in Finland in 1970, opened its Brazilian subsidiary in 2006. At the time, only Ponsse cylinder heads started operating, with assembly at the unit established in Mogi das Cruzes-SP. “Brazil is one of the major forest producers and we believe it can become even more representative within our customer landscape,” said Janne Loponen, director of Ponsse Brazil.
Hopscotch in the country
Since its foundation in 2006, Ponsse Latin America, which is the corporate name of Ponsse Brasil, has sold more than 500 pieces of equipment, including harvesters, forwarders and heads, as mentioned above. In operation, currently, it is estimated that there are approximately 400 “hopscotch” (in reference to the color of the brand on the machines). Currently, Ponsse holds a share of about 35% of the forest machine market in Brazil.
The expectation for this year, according to the Commercial Executive Manager of Ponsse Brasil, Rodrigo Marangoni, is a more moderate growth in the number of new orders, mainly due to the pulp market. In the first quarter alone, almost 20 pieces of equipment were delivered to Brazilian customers. “The forest machinery market in Brazil follows the same movement as the pulp market. The expectation is that the percentage of growth will increase, as the consumption of global pulp also grows,” said Marangoni.
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Relevance of Brazil for Ponsse
Brazilian forest producers are more than customers for Ponsse. The reality found in the operations here is different from others in the world and challenges the creation of robust, effective and economically viable equipment. The director of Ponsse Brasil gave examples of equipment that had a great participation of Brazilian producers in the development: the PONSSE H7HD Euca and PONSSE H8HD Euca heads are high-tech equipment and workload capacity, ideal for the high demand of the country.
In addition, there are Ponsse developments aimed at the Brazilian market, such as the Harbunk, which is the combination of a PONSSE Bear harvester with a ClamBunch gripper, ideal for cutting, dragging and processing in special areas, such as plots of up to 10 thousand tons of wood; and Multifleet by Ponsse, which is a system capable of integrating data management from various types of equipment and different brands on a single platform, facilitating data analysis and forest chain management.
“Ponsse is a company that develops its machines by listening to the real needs of the field. We are side by side with customers to understand and bring solutions that really make a difference. In addition, our developments are driven by technology and aligned with sustainable development,” said Loponen.
The director adds that, even though it started operations in 2006 only with sales of heads, in just 18 years, Brazil has become a reference in the forestry market, adding not only harvesting heads, but purpose-built machines also. This demonstrates, according to Loponen, the gain of confidence in the Brazilian forestry sector, not only within Ponsse, but throughout the sector around the world. “Today, the country is one of the great promises in the cultivation of sustainable forests and also has operational challenges that guide the development of new technologies.”
Forest Machine Magazine is written and edited by a forest professional with over 40 years hands on experience. We are dedicated to keeping you informed with all the latest news, views and reviews from our industry.
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